SAP Fieldglass
SAP Fieldglass is an enterprise workforce management platform used by some of the largest companies in the world. In 2018, working as Senior Creative Director at Omobono, I developed Collaboration Nation — a campaign concept built to extend the equity of past work while giving their clients a fresh reason to engage. The following year I led a team of art directors and strategists through a second round of concepting, presenting three distinct directions: Join the Movement, The Revolution is Working, and Seize the Momentum. Across both years the brief was the same: stay connected to what worked, push it somewhere new. The work shows how strategic rationale and visual execution build on each other over time.
“Dave is particularly strong in mentoring and getting the best out of designers. He does this in a very supportive and collaborative way that is rare in people at his level.”
2018 Campaign
2019 Campaign Concepts
