DMK Skincare: The revolution was branded

Some revolutions start with a manifesto. This one began with a rebrand and a mission.

DMK Skincare had the legacy, the science, and the global footprint—but in the U.S., the message was muddled and the visual identity had splintered. What it needed wasn’t just a campaign—it needed coherence, voice, and vision.

I stepped in to realign a storied but unaligned brand: streamlining its identity, rebuilding trust, and setting the foundation for a bolder future. With a two-pronged approach targeting both professional aestheticians and consumers, I developed a three-year campaign strategy centered around a single rallying cry: “Join the DMK Skincare Revolution.”