I’m a brand designer who writes strategy—and a strategist who designs brands.
I don’t just make things look good; I make them make sense. I start with insight, dig into positioning, and build brand systems that are thoughtful, flexible, and built to last.
I’m also a fractional creative director with 25+ years of experience. I’ve worked with startups, legacy brands, and global teams—building creative systems, shaping big ideas, and mentoring teams.
I prioritize imaginative ideas, collaborative partnerships, and a can-do approach that helps startups hit the ground running and long-established companies find new energy.
Let’s go to work!
Nature and exploration inspire me to hike the Appalachian Trail, to fish the Boundary Waters, to hunt the ever-elusive Northern lights, and swim the seven ancient seas. (Still working on that last one.)
What people say
“Dave brings an uncommonly sophisticated level of creativity to his work and the teams he leads. His applied work is remarkable. ”
“Dave is f***ing amazing. He is our secret weapon!”
“David always thinks beyond the assignment at hand, and is a great writer to boot.”
“Particularly strong in mentoring and getting the best out of designers. He does this in a very supportive and collaborative way that is rare in people at his level. ”
“Dave can quickly analyze a situation—what needs to change what already works.”