Rexi: Strategy + Branding

Strategy + Brand Identity

Rexi is a startup company, which sells pre-owned digital devices to consumers and carriers. The market is full of fraudulent refurbished device sales. Consumers are unaware and uninformed, don't know who to trust.Carriers don't have enough information to make informed decisions. Carriers are more aware of the problem than consumers. Nobody is doing it right but Rexi can.

If you liked Rexi, don’t forget to see my branding and strategy work for Apkudo, the company that owns Rexi.