Sensata: Turning insights into action

Sensata Technologies is a global leader in sensing technology, serving automotive, industrial, and aerospace companies worldwide. They hadn't updated their brand in 15 years. When the company created Sensata INSIGHTS, a new operating unit built to turn the massive volume of data from their sensors and video telematics into actionable intelligence, it needed more than a logo. It needed a sub-brand that could stand on its own which ended up pushing the parent company into new territory.

I was part of a cross-functional team of designers and strategists at MonogramGroup, serving as creative director on a program that ran from research and brand strategy through complex creative execution. The sub-brand had to navigate multiple stakeholders across a global enterprise, align with megatrend-driven initiatives like IoT, and, because nothing like this had been done at Sensata in over a decade, consciously establish new standards for brand and brand architecture that the rest of the company could follow as additional initiatives rolled out. Every element was purposefully crafted and integrated. The work went on to earn Gold at both the MUSE and NYX Awards.