Blueair
BRANDING, strategy, website, apps + campaigns
Blueair is built on a human rights manifesto that everyone deserves to breathe clean air. I created a relevant campaign called “clean air intelligence” to emphasize the North American product launch of the new Blueair Aware air monitor and app. I directed my team in the refresh of social media campaigns, store merchandising, advertising, website overhaul and redesign, app design, product launches, and retail support. The redesigned website store saw a 150% increase in sales in the first six months.
Complete overhaul of website included an e-commerce site
Infographics to highlight benefits and provide specifications in retail displays
Brand message architecture
Design of Blueair Friend app monitors your air at home linking to the Blueair Aware
Design of retail sales display app
Custom-built display for high-end retailers
Breathe smarter ad campaign
Social media posts
Tradeshow booth
Informational brochure
“Dave can quickly analyze a situation—what needs to change what already works.”