Blueair: A brand worth breathing in
Few brands have the gravitas to build their business around a belief as bold as the idea that clean air is a basic human right.
Blueair had the mission, the product integrity, and years of strong global messaging—but in the U.S., it lacked alignment. With no creative team in place and no structured brand system, the experience felt fragmented across ecommerce, retail, and social.
I partnered with the CEO and the global team in Sweden to unify the message, architect a more focused U.S. brand presence, and build the in-house creative team to bring it to life.
I launched Clean Air Intelligence as a central campaign and led the development of Blueair’s first U.S. e-commerce site. Within six months, sales surged by 150%, and the new web experience became the model for global markets.
Complete overhaul of website included an e-commerce site
Infographics to highlight benefits and provide specifications in retail displays
Brand message architecture
Design of Blueair Friend app monitors your air at home linking to the Blueair Aware
Design of retail sales display app
Custom-built display for high-end retailers
Breathe smarter ad campaign
Social media posts
Tradeshow booth
Informational brochure
“Dave can quickly analyze a situation—what needs to change what already works.”