Nelnet: Branding

Nelnet is an acronym for the National Education Loan Network. As an educational finance provider that connects lenders, universities and students during the life of a student loan, the brand identity challenge was to focus on the end customers, the students and universities while balancing the straightforward perspective of banks and lending institutions. I worked with my team to create a new brand identity and provide self-help tools in Word and PowerPoint for the organization to self-manage their brand.